It can seem like search engine optimization is all about the latest site. Everything moves so quickly that web pages that were hugely popular just a year ago can seem like dinosaurs today. One such site is StumbleUpon. For a while it was incredibly popular within the SEO world but has now fallen slightly out of favor. That doesn’t mean that you can’t use it today to help your site get ahead.
The site works based on a simple but powerful system. It uses a toolbar set up where users can press the “stumble” button and get sent to a random site. Once they are on the site they can vote “thumbs up” or “thumbs down” before going on to another site. It makes finding new and interesting websites as quick and easy as possible. Users can tap into a steady stream of fresh content at the push of a button. Your goal is to get your content into that stream.
Promoting your material using StumbleUpon can be powerful, but it takes an investment. The more active you are on the site the more you will get out of it. It’s important to remember that you aren’t supposed to promote your own content. You can submit your own posts, but you can’t stumble them. From there it should be up to the users. The best way to become popular on the site is creating the best material possible, but it’s also helpful to make friends and share your work with them. You can also add a StumbleUpon button to all your posts to encourage your readers.
It’s not just about promoting your site, it’s also about finding relevant material. Producing high quality content isn’t a one way street, you have to know what else is going on in your field. StumbleUpon allows you to find this sort of material quickly and easily. Even if you find out you’re not a big fan of promoting your site using this method you still might find yourself coming back to it for inspiration.
While many people have become successful promoting their site in this manner others have found themselves being less than satisfied. One of the downsides of StumbleUpon is that it leads to users jumping from site to site quickly. Unless you can grab someone’s attention immediately they’ll be gone to another site before they really give your site a chance. This is true for the web in general but StumbleUpon amplifies the problem. This has the potential to hurt your bounce rate, so take this into consideration when determining how you’ll use it.
StumbleUpon may not be as popular as it once was, but that doesn’t mean that it doesn’t have anything to offer. If you feel like you are running out of options for promoting your site you should give it a try. The site still has an active community full of plenty of users you can share your content with. In the end if you use StumbleUpon correctly you will see an increase in your website’s traffic, read WME reviews and know how its done. Plenty of sites have seen this happen over the years and you can too. The big question has to be one of balancing time investment with payoff.